New Library Card Reward
Since kids get their first library card at the circulation desk, there isn't that raving jumping up and down excitement over it that there was when I was a child, and got my first library card at the children's desk. I thought this was a pity, so every few weeks I generate a list of new library cards issued to child patrons. I mail this postcard to them, and it gets them to come back in to grab something of our basket of conference swag (and the like.) We make a big deal about either welcoming them to the area of about their first library card, and make sure they get some pleasure reading to leave with. I started this over a year ago, and even though not everyone comes back with the postcard, the ones who do are very excited to do so.